{"id":4577,"date":"2025-07-07T16:09:37","date_gmt":"2025-07-07T19:09:37","guid":{"rendered":"https:\/\/thebakery.com\/?p=4577"},"modified":"2025-07-07T16:09:40","modified_gmt":"2025-07-07T19:09:40","slug":"via-a-solucao-para-viabilizar-a-inovacao-em-grandes-corporacoes","status":"publish","type":"post","link":"https:\/\/thebakery.com\/pt-br\/blog\/via-a-solucao-para-viabilizar-a-inovacao-em-grandes-corporacoes\/","title":{"rendered":"VIA: A Solu\u00e7\u00e3o para Viabilizar a Inova\u00e7\u00e3o em Grandes Corpora\u00e7\u00f5es\u00a0"},"content":{"rendered":"\n<p>Nos \u00faltimos anos, o conceito de <strong><a href=\"https:\/\/thebakery.com\/pt-br\/blog\/o-que-e-ambidestria-organizacional\/\" data-type=\"link\" data-id=\"https:\/\/thebakery.com\/pt-br\/blog\/o-que-e-ambidestria-organizacional\/\">organiza\u00e7\u00f5es ambidestras<\/a><\/strong> ganhou for\u00e7a entre executivos que buscam manter suas empresas competitivas em um mundo exponencial. De forma simples, ser ambidestro significa dominar duas capacidades complementares:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explora\u00e7\u00e3o<\/strong> \u2014 maximizar o valor de recursos e opera\u00e7\u00f5es j\u00e1 existentes.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explora\u00e7\u00e3o de novas oportunidades<\/strong> \u2014 criar capacidades in\u00e9ditas, reinventar o core e abrir novos mercados.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Como num jogador de basquete ambidestro, as empresas devem usar \u201cas duas m\u00e3os\u201d para prosperar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O Desafio: Por Que Inovar de Forma Transformacional \u00c9 T\u00e3o Dif\u00edcil<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Na pr\u00e1tica, implementar a ambidestria organizacional em grandes empresas \u00e9 uma tarefa complexa. Corpora\u00e7\u00f5es com milhares de colaboradores, estruturas hier\u00e1rquicas robustas e receitas consolidadas precisam proteger o valor constru\u00eddo \u2014 o que torna mais dif\u00edcil agir como startups experimentais.&nbsp;<\/p>\n\n\n\n<p><strong>Fato:<\/strong> Quando h\u00e1 muito a perder, cada decis\u00e3o tende a ser mais cautelosa. Resultado? O core business permanece forte, mas a inova\u00e7\u00e3o transformacional raramente avan\u00e7a na velocidade necess\u00e1ria.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transforma\u00e7\u00e3o: O Tipo de Inova\u00e7\u00e3o Que Gera Valor no Longo Prazo<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Costuma-se dizer que grandes corpora\u00e7\u00f5es n\u00e3o foram feitas para inovar \u2014 se trocarmos \u201cinovar\u201d por \u201ctransformar\u201d, o argumento fica ainda mais evidente. E, paradoxalmente, \u00e9 justamente essa transforma\u00e7\u00e3o profunda que garante a relev\u00e2ncia futura de grandes organiza\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Segundo especialistas, a maioria dos fracassos n\u00e3o ocorre por limita\u00e7\u00f5es t\u00e9cnicas ou de mercado \u2014 mas pela <strong>aus\u00eancia de mecanismos estruturados<\/strong> para lan\u00e7ar, testar e escalar essas iniciativas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>VIA: Ve\u00edculo de Inova\u00e7\u00e3o Aut\u00f4nomo<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Foi para enfrentar esse desafio real que a <strong>The Bakery<\/strong> criou o <strong><a href=\"https:\/\/thebakery.com\/pt-br\/via\/\" data-type=\"link\" data-id=\"https:\/\/thebakery.com\/pt-br\/via\/\">VIA (Ve\u00edculo de Inova\u00e7\u00e3o Aut\u00f4nomo)<\/a><\/strong>.\u00a0<\/p>\n\n\n\n<p><strong>O que \u00e9:<\/strong>&nbsp;<br>Uma estrutura externa \u2014 por exemplo, uma SPE (Sociedade de Prop\u00f3sito Espec\u00edfico) ou FIP (Fundo de Investimento em Participa\u00e7\u00f5es) \u2014 que gerencia as iniciativas de inova\u00e7\u00e3o transformacional da empresa-m\u00e3e.&nbsp;<\/p>\n\n\n\n<p><strong>Como funciona:<\/strong>&nbsp;<br>O VIA atrai o talento certo para cada desafio, aplica as melhores metodologias de inova\u00e7\u00e3o do mercado (startup engagement, venture building, corporate venture capital, P&amp;D, joint ventures) e conecta a empresa ao ecossistema de inova\u00e7\u00e3o \u2014 tudo com execu\u00e7\u00e3o ponta a ponta.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diferencial: Modelo de Remunera\u00e7\u00e3o Alinhado ao Sucesso<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Diferente de fornecedores tradicionais, que s\u00e3o pagos por hora ou escopo, o VIA opera com um <strong>modelo de remunera\u00e7\u00e3o vinculado ao sucesso<\/strong>. Ou seja: a The Bakery \u00e9 respons\u00e1vel pelo impacto real da inova\u00e7\u00e3o \u2014 da ideia ao resultado.&nbsp;<\/p>\n\n\n\n<p>Essa abordagem elimina incentivos desalinhados e garante foco total no que importa: criar valor de forma transformacional.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benef\u00edcios de Adotar o VIA na Sua Estrat\u00e9gia<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supera barreiras internas de governan\u00e7a e cultura corporativa.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acelera o desenvolvimento de novas capacidades estrat\u00e9gicas.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduz riscos de autossabotagem na jornada de inova\u00e7\u00e3o.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potencializa a ambidestria organizacional de forma estruturada.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Pronto para Tornar Sua Empresa Realmente Ambidestra?<\/strong>&nbsp;<\/p>\n\n\n\n<p>Se sua empresa quer explorar e escalar inova\u00e7\u00f5es que redesenhem o core business e garantam relev\u00e2ncia futura, o <strong>VIA<\/strong> pode ser o mecanismo que faltava.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83d\udc49 <a href=\"https:\/\/thebakery.com\/pt-br\/contato\/\" data-type=\"page\" data-id=\"3650\">Fale com o time da The Bakery<\/a><\/strong> e descubra como o VIA pode ajudar a transformar a forma como sua organiza\u00e7\u00e3o faz inova\u00e7\u00e3o.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda por que grandes organiza\u00e7\u00f5es precisam de mecanismos externos para inovar de forma transformacional \u2014 e como o VIA torna isso poss\u00edvel. <\/p>\n","protected":false},"author":8,"featured_media":3573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[90],"tags":[],"class_list":["post-4577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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