{"id":4755,"date":"2025-08-20T07:50:00","date_gmt":"2025-08-20T10:50:00","guid":{"rendered":"https:\/\/thebakery.com\/?p=4755"},"modified":"2025-08-20T12:13:22","modified_gmt":"2025-08-20T15:13:22","slug":"the-bakery-inaugura-escritorio-em-bh-e-fortalece-presenca-no-brasil-para-acelerar-a-inovacao-corporativa","status":"publish","type":"post","link":"https:\/\/thebakery.com\/pt-br\/blog\/the-bakery-inaugura-escritorio-em-bh-e-fortalece-presenca-no-brasil-para-acelerar-a-inovacao-corporativa\/","title":{"rendered":"The Bakery inaugura escrit\u00f3rio em BH e fortalece presen\u00e7a no Brasil para acelerar a inova\u00e7\u00e3o corporativa"},"content":{"rendered":"\n<p><strong>Belo Horizonte, 20 de Agosto de 2025 <\/strong>\u2014 A The Bakery, gestora de inova\u00e7\u00e3o corporativa, acaba de inaugurar seu novo escrit\u00f3rio em Belo Horizonte (MG), marcando um passo estrat\u00e9gico em sua expans\u00e3o no Brasil. A iniciativa refor\u00e7a o compromisso da empresa em estar cada vez mais pr\u00f3xima de seus clientes e ecossistemas de alto potencial.<\/p>\n\n\n\n<p>Fundada em Londres, a The Bakery nasceu com a miss\u00e3o de hackear a forma como grandes empresas inovam \u2014 conectando criatividade, tecnologia e neg\u00f3cios para transformar desafios complexos em solu\u00e7\u00f5es reais, com velocidade e impacto. Ao longo de sua trajet\u00f3ria, consolidou presen\u00e7a global com opera\u00e7\u00f5es na Austr\u00e1lia, Miami e Europa. Desde 2023, com a presen\u00e7a &nbsp;global e sede no Brasil, a companhia vem aprofundando sua atua\u00e7\u00e3o no pa\u00eds e enxergou em Minas Gerais um territ\u00f3rio estrat\u00e9gico.<\/p>\n\n\n\n<p><em>\u201cA abertura do escrit\u00f3rio em BH representa muito mais do que uma expans\u00e3o geogr\u00e1fica \u2014 \u00e9 um movimento para estarmos ainda mais pr\u00f3ximos dos nossos clientes e parceiros. Minas Gerais \u00e9 um dos polos industriais e tecnol\u00f3gicos mais relevantes do pa\u00eds, com empresas tradicionais que est\u00e3o se reinventando, universidades de ponta e um ecossistema empreendedor vibrante. Estar aqui \u00e9 estar onde o futuro est\u00e1 sendo constru\u00eddo\u201d<\/em>, afirma <strong>Marcone Siqueira<\/strong>, CEO da The Bakery.<\/p>\n\n\n\n<p>Com uma metodologia que combina o pensamento estrat\u00e9gico de consultorias \u00e0 agilidade empreendedora, a The Bakery n\u00e3o se limita a desenvolver projetos pontuais. Por meio de seu portf\u00f3lio completo, cria estruturas cont\u00ednuas de inova\u00e7\u00e3o para empresas l\u00edderes de mercado, reduzindo atritos e acelerando a entrega de resultados tang\u00edveis.<\/p>\n\n\n\n<p>A presen\u00e7a f\u00edsica em Belo Horizonte permitir\u00e1 \u00e0 The Bakery ampliar a conex\u00e3o entre <strong>ind\u00fastria, tecnologia e capital humano qualificado<\/strong>, fomentando parcerias entre <strong>governo, academia e empresas<\/strong>. Para o CEO, essa tr\u00edade \u00e9 essencial:<\/p>\n\n\n\n<p><em>\u201cA verdadeira inova\u00e7\u00e3o nasce quando esses tr\u00eas pilares se unem. Queremos ser a ponte que transforma esse potencial em solu\u00e7\u00f5es concretas para os desafios das empresas e da sociedade\u201d<\/em>.<\/p>\n\n\n\n<p>Entre os objetivos para os pr\u00f3ximos meses est\u00e3o a integra\u00e7\u00e3o completa ao ecossistema local, o fortalecimento de parcerias com clientes estrat\u00e9gicos, como <strong>Vale<\/strong> e <strong>VLI<\/strong>, e a implementa\u00e7\u00e3o dos primeiros <a href=\"https:\/\/thebakery.com\/pt-br\/via\/\">VIAs<\/a> (Ve\u00edculo de Inova\u00e7\u00e3o Aut\u00f4nomo) na regi\u00e3o. No m\u00e9dio prazo, Belo Horizonte deve se tornar um <strong>hub de refer\u00eancia nacional<\/strong> para a opera\u00e7\u00e3o da The Bakery no Brasil, gerando conhecimento, talentos e novos neg\u00f3cios.<\/p>\n\n\n\n<p><em>\u201cAssim como Belo Horizonte, temos um p\u00e9 na tradi\u00e7\u00e3o e outro no futuro. Nossa ess\u00eancia \u00e9 unir coragem, curiosidade e colabora\u00e7\u00e3o para criar novos neg\u00f3cios e fortalecer os existentes. Em Minas, vamos levar adiante uma cultura de execu\u00e7\u00e3o, onde boas ideias n\u00e3o t\u00eam hierarquia e onde falhar r\u00e1pido faz parte do processo de acertar grande. Estamos prontos para crescer juntos\u201d<\/em>, completa Siqueira.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Sobre a The Bakery<\/strong><\/h3>\n\n\n\n<p>A The Bakery \u00e9 uma gestora de inova\u00e7\u00e3o corporativa que conecta grandes empresas a tecnologias exponenciais, startups, investidores, universidades e parceiros estrat\u00e9gicos para criar solu\u00e7\u00f5es capazes de gerar resultados tang\u00edveis e impacto para os neg\u00f3cios, as pessoas e o mundo. Com presen\u00e7a em Londres, S\u00e3o Paulo, Belo Horizonte, Miami e Perth, e atua\u00e7\u00e3o global, combina vis\u00e3o estrat\u00e9gica e execu\u00e7\u00e3o \u00e1gil para transformar desafios corporativos complexos em novas oportunidades de crescimento \u2014 seja otimizando o que j\u00e1 existe ou criando novos modelos de neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A The Bakery inaugura novo escrit\u00f3rio em BH, fortalecendo sua presen\u00e7a e conex\u00e3o com ecossistemas de inova\u00e7\u00e3o no Brasil.<\/p>\n","protected":false},"author":10,"featured_media":4756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[90],"tags":[],"class_list":["post-4755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Bakery inaugura escrit\u00f3rio em BH e fortalece presen\u00e7a no Brasil para acelerar a inova\u00e7\u00e3o corporativa - The Bakery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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