Background
Edenred, a leader in payment solutions and corporate services, faced the challenge of transforming its fleet management platform, GoHub, into a more strategic and customer-centric solution. The partnership with The Bakery aimed to restructure GoHub to offer an integrated experience and meet the demands of an ever-evolving market.
Key Points
- Customer focus: We adopted a customer-centric approach, conducting detailed research and structured interviews to deeply understand the needs of fleet managers and their employees.
- Strategic alignment: The project coincided with the development of Edenred’s three-year strategic plan, helping to align internal priorities and define a clear vision for GoHub.
- Multidisciplinary collaboration: Collaborative work across different business units was essential to create synergies and ensure the product met the expectations of all stakeholders involved.
- Innovative solutions: The application of user profiles and segmentation helped to make opportunities tangible and guide strategic decisions, resulting in a more efficient platform tailored to market needs.
Impact
The partnership with The Bakery not only provided a more efficient and integrated solution but
also strengthened Edenred’s ability to innovate and adapt to market changes, ensuring a competitive advantage.
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