The corporate innovation partner that builds with you.

We work alongside leaders at large organisations to turn bold decisions into lasting business value.

Trust earned through the work

60%

of clients return for a second engagement

100+

large organisations served since 2012

NPS

82

client survey, 2025

6.000

startups and specialists in our ecosystem

5

offices across 4 countries

$120

M+

in measurable economic value unlocked for clients, 2024–2025.

Client-reported and validated at project close. Includes cost savings, EBITDA impact and new revenue.

Founded in London in 2012, The Bakery works with large organisations across markets and industries.

We connect global signals, deep industry knowledge and a worldwide ecosystem of startups, partners and investors with the challenges that matter most to your business, however complex they may be.

Staying relevant means focusing on the moves that can create the greatest impact and turning them into action across the organisation.

Design sem nome (80)

HOW WE WORK

Wherever the next move is,
we build it with you.

You set the ambition. Together, we turn complex challenges into decisions, action and measurable progress.

Challenge

We ask the difficult questions to help leaders make the calls that matter.

Build

We work inside the business, with your people, bringing the capabilities each challenge requires.

Deliver

We stay accountable for delivery and the outcomes agreed from the start.

Awards & Recognition

2025

Highly Commended in Technology Innovation

Recognised as Highly Commended in the Technology Innovation Champion category at the Innovation Awards UK 2025 for our work on the UCB Startups Programme, connecting a global biopharmaceutical company with startups to accelerate solutions to critical healthcare challenges.

CONTACT US

When the next move matters, who you build it with matters too.

From challenge to impact, we stay close to the work and accountable for the outcome.