Background
One of the world’s largest steel companies needed to reduce its CO₂ emissions—without compromising competitiveness in an increasingly demanding market.
The challenge: to design a long-term decarbonisation strategy that integrates energy transition, operational efficiency, and sustainable growth—with technical feasibility and measurable financial returns.
How we did it
At The Bakery, we supported this industry leader in designing a robust sustainable growth strategy — structuring a renewable energy business model and driving cultural transformation through new revenue streams.
Innovation strategy:
Identified the key levers shaping the company’s future, with a focus on cultural transformation, operational efficiency, and new business opportunities.
Renewable energy:
Developed a model positioning energy as the foundation of the decarbonisation journey — factoring in internal capabilities and external market risks and opportunities.
Technical and financial modelling:
Built comprehensive 15–30 year scenarios to ensure the feasibility and resilience of the transition strategy.
Projected results:
50%
reduction in carbon
footprint by 2030
12%
increase in estimated ROI
through new operating
models
US$10 billions
in potential market opportunities via
sustainable products and
services
A structured operating
model to execute the
decarbonisation strategy
with confidence
Major industries require bold, but realistic, strategies to turn emissions-intensive operations into leaders of a cleaner, more efficient, and future-ready economy.
