A collection of stories, thoughts, press releases and other insights

At The Bakery, we fundamentally believe that if you have a problem worth solving, then someone, somewhere has already solved it (or at least an aspect of it!). So rather than build in-house, why not partner with these startups? To cultivate effective partnerships with startups, it is essential to have the right building blocks for this relationship in place. Don’t know where to start? Well, we’re here to help! Read on for our top tips...

The notion of early stage technology companies matchmaking or dating corporates is nothing new. Innovation now comprises a key pillar of many corporations' strategy, with many looking to leverage open innovation as a rapid and effective means to achieve their short to mid-term goals. 

The start-up way of working (often lean and fast moving) has proven to be successful in terms innovating and building impactful solutions, which is why corporates often partner with start-ups when in need of quick wins. However, in instances where partnering is not the optimal or preferred solution - what other options are out there? 

There is no doubt that The Bakery sits in one of the most exciting, if not fast moving industries in the world: tech! So, from our learnings over the past few years we're kicking off our first article of 2020 with a few predictions we expect to see in tech this year!

In response to ever growing threats that have caused the average life-span of a company to fall significantly, we have seen the need to innovate faster and at a larger scale becoming more and more widely accepted amongst large corporations in recent years. How can this change be implemented?

Yumi Tsoy, Strategist at The Bakery, shares her findings into the sleep tech landscape following a project we worked on with AXA PPP.

Companies are upheld to higher ethical standards than ever before, and the ethics of technology is frequently called into question. But what about the role technology could play in supporting ethical decision making in itself?

Over the years, our thinking at The Bakery has evolved, as we have done more and more work with some amazing corporates and entrepreneurs around the world. Rather than describing a journey, we think of a continuum of innovation along which all corporates sit and may be moving.

With a very packed house, we kicked off our new event series, Make Innovation Happen, as an opportunity for corporates to share their key learnings, and encourage change and growth.

This October, The Bakery was invited to speak at South Summit in Madrid on the topic of corporate innovation.

Slush has become one of the most well regarded tech events, not just in Europe, but globally. Why?

Tracy Doree, Co-Founder of Kindred Capital, investor in tech start-ups, and pioneer of equitable venture, talks about the firm’s vision and plans for 2018.

At The Bakery we run challenge led accelerator programmes to connect start-ups to real revenue opportunities with our corporate clients.

Corporates are embarking on a journey as they try to innovate faster and better, while thinking and acting differently in a changing world.