grafiscmo

23 de janeiro de 2025

GoHub | Edenred

Redefining Fleet Management with Customer-Centered Innovation

DESIGN THINKING | DIGITAL TRANSFORMATION

Background

Edenred, a leader in payment solutions and corporate services, faced the challenge of transforming its fleet management platform, GoHub, into a more strategic and customer-centric solution. The partnership with The Bakery aimed to restructure GoHub to offer an integrated experience and meet the demands of an ever-evolving market.

Key Points

  • Customer focus: We adopted a customer-centric approach, conducting detailed research and structured interviews to deeply understand the needs of fleet managers and their employees.
  • Strategic alignment: The project coincided with the development of Edenred’s three-year strategic plan, helping to align internal priorities and define a clear vision for GoHub.
  • Multidisciplinary collaboration: Collaborative work across different business units was essential to create synergies and ensure the product met the expectations of all stakeholders involved.
  • Innovative solutions: The application of user profiles and segmentation helped to make opportunities tangible and guide strategic decisions, resulting in a more efficient platform tailored to market needs.

Impact

The partnership with The Bakery not only provided a more efficient and integrated solution but
also strengthened Edenred’s ability to innovate and adapt to market changes, ensuring a competitive advantage.

Want to know how this transformation happened?

Watch the full videocase and discover
the behind-the-scenes of this innovation.

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